Companies are Embracing the "Blog"

I am really glad that we were introduced to blogging in COIN 63. Since blogging seems to be the new trend that companies are incorporating into their websites, it is an increasingly important technology to embrace and understand. I know many people in the hotel industry, and I can say that as they go to their annual conferences, one of the topics now being discussed by the speakers is how blogs are being used to interact with customers, gain customer loyalty, and to drive traffic to their websites and booking engines. although the webmaster does not need to create each new post, they do need to set the framework and offer support to those doing the posting.